| intro-title |
Where you are |
| intro-region-subtitle |
Your region |
| intro-constituency-subtitle |
Your MP’s constituency |
| intro-explanation-subtitle |
Financial hardship |
| intro-explanation-text |
Right now, in our local communities, older people in financial hardship are struggling to make ends meet.
Too many are forced to cut back on life's essentials, like buying food or using their water and electricity. |
| intro-after-title |
What's life like in your region? |
| intro-after-subtitle |
Scroll down to find out |
| sections-see-more |
See more below |
| sections-take-action |
Take action now |
| section1-title |
Pensioner poverty |
| section1-photo |
https://aaf1a18515da0e792f78-c27fdabe952dfc357fe25ebf5c8897ee.ssl.cf5.rackcdn.com/2257/pensioner-poverty.webp?v=1789552579000 |
| section1-stat1-above |
In [region] there are |
| section1-stat1-stat |
pensionerPovertyNumber |
| section1-stat1-below |
older people in poverty |
| section1-stat2-above |
That’s |
| section1-stat2-stat |
pensionerPovertyXinY |
| section1-stat2-below |
older people in poverty in your region |
| section1-end-title |
It doesn't have to be this way. |
| section1-end-text |
Support is available through our social security system for us all. However, too many older people are not receiving entitlements, like Pension Credit, because they are unaware that they are eligible or find the system complicated and difficult to navigate. |
| section2-title |
Missing out on support |
| section2-photo |
https://aaf1a18515da0e792f78-c27fdabe952dfc357fe25ebf5c8897ee.ssl.cf5.rackcdn.com/2257/missing-out.webp?v=1789552578000 |
| section2-stat1-above |
In [region] there are |
| section2-stat1-stat |
pensionCreditEligibleUnclaimedHouseholds |
| section2-stat1-below |
households who could receive Pension Credit but currently do not |
| section2-stat2-above |
That adds up to |
| section2-stat2-stat |
pensionCreditAmountUnclaimedMillion, pensionCreditAmountUnclaimedPerHousehold |
| section2-stat2-middle |
of support missed out on across your region per year or |
| section2-stat2-below |
per household |
| section2-end-title |
At Independent Age, we stand with older people in financial hardship. |
| section2-end-text |
We offer urgent help today and shape a fairer, more secure tomorrow.
Through our helpline, we regularly speak to older people, helping them to apply and receive the entitlements they need. Our research shows that full take-up of Pension Credit, Housing Benefit and Council Tax reduction could lift 280,000 older people out of poverty across the UK, reducing pensioner poverty by 15%. |
| section3-title |
Making change |
| section3-photo |
https://aaf1a18515da0e792f78-c27fdabe952dfc357fe25ebf5c8897ee.ssl.cf5.rackcdn.com/2257/making-change.webp?v=1789552576000 |
| section3-stat1-above |
Last year in [region], our helpline supported older people to receive |
| section3-stat1-stat |
iaImpactPensionCreditClaimed |
| section3-stat1-below |
Pension Credit owed to them |
| section3-stat1-footnote |
August 2025 - August 2026 |
| section3-stat2-above |
That’s an average income boost of |
| section3-stat2-stat |
iaImpactPensionCreditClaimedPerPerson |
| section3-stat2-below |
for each person we supported, which can be life-changing |
| regional-projects-title |
Change is possible |
| regional-projects-photo |
https://aaf1a18515da0e792f78-c27fdabe952dfc357fe25ebf5c8897ee.ssl.cf5.rackcdn.com/2257/regional-projects.webp?v=1789552574000 |
| regional-projects-overview |
Since 2024, we have given out nearly £9.9 million in grants to local organisations supporting over 70,000 older people across the UK. We often hear from older people who have received support in their local area and what a positive impact it has on their everyday lives. |